Located in Alnwick, in Northern England, on the busy A1 motorway, the impressive 3,000 square foot Northumberland service station has 12 multi-product Quantium dispensers, and a set of busy HGV lanes. All pumps on site are from Tokheim and a number of these have been fitted with Tokheim’s media screens. Tokheim has provided Northumberland service station with their latest media solution, T-Media, which is a “cloud” based, online application that allows the station to organise and play media on their dispensers.
Having 33 years experience in the trade, the site’s Operations Manager Joyce Hodgson, feels that the introduction of the Tokheim’s media screens on the pumps have had a positive effect on the site’s sales. With retail sales increasing by 42% and fuel sales rising weekly, Joyce says that T-Media has helped boost revenue in a number of key areas and that “since we put the media screens in the response has seen our promotions do very well. Our site is 70% transient so the meal deals with Wild Bean and Spar go very very well here. The customers really relate to it, they do read it because if there’s a promotion gone they will still come and ask for it…the sales have been better than expected.”
With three distinctive modes the screens ensure that the service station is communicating the right message at the right time to the customer. Mode 1, while the pump is idle – the screen will display safety messages; Mode 2, while the pump is filling – the screen displays promotional material and Mode 3, when fuelling has finished, the screen will display details such as pump number, final transaction detail, etc to ensure throughput is as smooth as possible. Tokheim have also ensured that T-Media is as user-friendly as possible. You simply upload the content you want shown, drag into a playlist and schedule when you want it to run, then let it play to bring your forecourt to life. As it is web based it can be done from anywhere in the world on a PC, tablet or mobile. Joyce says “I find T-media very easy, I was a little nervous about it at first, but it’s very self-explanatory and very simple.”
However, being new to T-media Joyce felt it was important to have reliable service and support when necessary. She says Tokheim’s training and support “has been second to none”. Joyce says that she discussed the installation of the new media solution with the board of directors prior to the building of the site and that they are very happy with the outcome. She says, “We’ve seen very good return on our investment for all media shown”.
Since we put the media screens in the response has seen our promotions do very well. The customers really relate to it, they do read it because if there’s a promotion gone they will still come and ask for it. The sales have been better than expected.